FAQs
Awkwardness gives us great comfort. We’ve never been the "cool" brand, but we’ve felt cool. We’ve been in the cool place, but we weren’t really cool – we were just trying to pass for hip or cool.
Our products should be two things: innovative and stylish. We are convinced that there can be luxury in simplicity. We aim to design headphones and earbuds for the everyday listener, not just for show. It’s hard to balance everything, and it’s always challenging. Our relationships with manufacturers and designers took years to build. We can’t get sucked into the hype because we think it’s just noise. Our aim is to make high-quality sound accessible to everyone.
